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Choosing a Real Estate Professional Whether you are selling or buying a home, selecting a real estate sales professional is one of the most important decisions you will make during the process. There are some very important things you should consider when choosing a real estate professional. Interviewing Real Estate Sales Professionals You may want to interview several sales professionals before selecting one to represent you. If you are selling your home, the real estate sales professionals you interview should cover the following items during the interview:
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It's More Than A Yard Sign Marketing real estate takes a lot more than a yard sign and classified advertising. It takes networking and maximum exposure to the real estate community. The key to marketing a property is a thorough introduction to the real estate community. International Broker Network With more than 1,500 member offices of the Prudential Real Estate Network throughout the United States and Canada, and more than 40,000 Prudential Referral Services member associates worldwide, you'll have access to a vast pool of buyers locally, regionally, nationally and internationally.† National Relocation Prudential Referral Services® provides the network with potential buyers who must relocate within a limited time period because of corporate transfers. Local REALTORS® Network Cooperation and exchange of information between brokers is an additional marketing opportunity used to generate qualified buyers and leads for your property. Multiple Listing Service Important information about your property will be submitted to the Multiple Listing Service. This is a valuable resource widely used by the real estate community and is highly effective in increasing awareness of your property. † 1999 Statistics BACK TO TOP
Help Us Help You Market Your Home! When you're preparing your house for sale, remember the importance of first impressions. The market isn't the only factor that influences whether you get your asking price. Appearance and overall condition play a major role. Here are some easy things you can do to make your home more appealing to buyers. Outside Your Home It is estimated that more than half of all houses are sold before the buyers even get out of their cars. So stand across the street from your house and review its curb appeal. · Sweep front walkway. · Remove newspapers, bikes, and toys. · Park extra cars away from the property. · Trim the shrubs. · Apply fresh, clean paint throughout. · Clean windows and window coverings throughout. · Keep plumbing and all appliances in working order. · Maintain all sealants (window, tub, shower, sink, etc.) in good condition. · Make sure roof and gutters are in good condition; no repairs needed. · Mow the lawn more frequently and plant flowers. · Keep pet areas clean. BACK TO TOP Inside Your Home · Kitchen and bathroom should shine. · Quick once-over with the vacuum; carpets should be clean. · Place fresh flowers in the main rooms. · Put dishes away, unless setting a formal display for decoration. · Make beds and put all clothes away. · Open drapes and turn on lights for a brighter feel. · Straighten closets. · Put toys away. · Turn off television. · Play soft music on the radio/stereo. · Keep pets out of the way and pet areas clean and odor-free. · Secure jewelry, cash, prescription medication, and other valuables. · Enhance the spaciousness of each room. Pack away collectibles to allow buyers to envision their own furnishings in the home. Important Reminders · Potential buyers usually feel more comfortable if the owners are not present. · If people unaccompanied by an agent request to see your property, please refer them to your real estate professional for an appointment. · Leave a number where you can be reached if you are leaving town, even for a weekend. BACK TO TOP
Knowing how much homes are selling for in your neighborhood is one of many factors to consider in determining the selling price range for your home. Any of our qualified real estate professionals can visit you and prepare a market analysis of the homes recently sold in your neighborhood, share his or her in-depth knowledge of current market conditions, and help you determine the market value of your property. Keep in mind, your home is only worth what someone is willing to pay for it. Working with one of our Prudential professionals will help ensure that your property will receive maximum exposure to attract interested people who are willing to make an offer. To help you select from among our knowledgeable associates, see the Meet Our Agents page. BACK TO TOP
Fair Market Value The basic laws of supply and demand greatly impact what a buyer is willing to pay for property and the amount financial institutions or lenders are willing to finance. Fair market value is defined as the likely price a ready, willing, and able buyer is willing to pay for a property when: · the property is offered for sale on the open market; · the property is marketed for a reasonable period of time; · the buyer has a complete understanding and knowledge of the property; · neither the buyer nor seller is under abnormal pressure. BACK TO TOP Determining Property Value The Market – The market approach is based on the premise that a prudent person will pay no more for a property than it would cost to purchase a comparable substitute. Competitive Listing and Sale Prices–To form an opinion of value, a Prudential Real Estate Professional will analyze current listings and sale prices of similar homes in your area. He or she will consider properties that have recently sold, are currently for sale, or were offered for sale but did not sell. Although none of these properties is identical to yours, only those that have a high degree of similarity are noted in this report. Comparative Evaluation – A Prudential Real Estate Professional can prepare a detailed description of your property and an estimate of the selling price range in today's market. This is known as the comparative or competitive market value of property. Staying Current with Market Value – Once your property has been listed, a Prudential Real Estate Professional will continually collect and review updated information to monitor the offering price. Our observations may include: · Professional opinions · Industry (broker) response · Buyer reaction · Current market conditions · Competing properties · Availability of financing · Number of showings · Length of time on the market · Interest rates · Condition of the property · Seller motivation Factors that DO NOT Affect a Property's Value · What the owners paid when they built or bought the property · Some of the improvements and upgrades the owners have made to the property · The cash proceeds the owners want or need from the transaction · What friends, neighbors, or relatives say a property is worth BACK TO TOP Factors that DO Affect a Property's Value · Style, condition, age, decor · Location · Time of year · Property and neighborhood · How quickly seller needs to sell · Competitive Pricing: The Pricing of Choice The probability of receiving an acceptable offer on your property and completing a sale diminishes significantly when your asking price is higher than the current market value. Here are the factors that will determine price range: · Your property - its strongest selling points · The competition - the asking prices of other homes for sale in your area · The expired listings - homes offered for sale that did not sell BACK TO TOP
It Is The Buyer's Right, But It Can Benefit You Too As the seller, you should be aware that the buyer has a right to exercise reasonable care to protect themselves by conducting a thorough investigation of the property. These inspections are completed by professionals who will provide a written inspection report. It is the buyer's obligation to pay for inspections they request, unless you and the buyer agree otherwise. And, it is your right to be furnished with a copy of this report if the buyer makes any requests with respect to repair work and/or adjustments in the selling price, based on information in the report. It is also your right to obtain a second opinion, at your expense, if you doubt the results of a report. If you are furnished with a copy of any professionally-prepared inspection reports, it is extremely important for you to read through them carefully, and discuss the finding of the reports with both your agent and, if you wish, the professional who conducted the inspection. (Note that these reports may contain information about the condition of your home that your were not aware of, and such information can be helpful to you in negotiations with future buyers if your current buyer exercises their right to back out of the deal. Needless to say, keep a copy filed away of any such reports you receive.) The buyer has the right to request that you make repairs or take corrective action. If you are unwilling or unable to satisfy the buyer's requests, and the buyer no longer wishes to purchase the property in its present condition, they have the right to cancel the agreement if they act within the time periods specified in their purchase agreement. In addition to the inspections listed below, the buyer will want to make a personal inspection of the condition of the property and review the Buyer's Inspection Advisory to determine whether there are other areas they would like to have inspected during their investigation period. The inspections that are typically completed during an escrow are: · Pest inspection · Home Inspection · Roof Inspection · Well Inspection · Septic Inspection · Chimney/Fireplace/Woodstove Inspection · Heating/Air Conditioning System Inspection BACK TO TOP
Here's What The Law Says About It (from the Civil code, verbatim) Seller's Agent - A Seller's agent under a listing agreement with the Seller acts as the agent for the Seller only. A Seller's agent or a subagent of that agent has the following affirmative obligations: To the Seller: A fiduciary duty of utmost care, integrity, honesty, and loyalty in dealings with the Seller. To the Buyer and Seller: (a) Diligent exercise of reasonable skill and care in performance of the agent's duties. (b) A duty of honest and fair dealing and good faith. (c) A duty to disclose all facts known to the agent materially affecting the value or desirability of the property than are not known to, or within the diligent attention and observation of, the parties. An agent is not obligated to reveal to either party any confidential information obtained from the other party that does not involve the affirmative duties set forth above. Buyer's Agent - A selling agent can, with a Buyer's consent, agree to act as agent for the Buyer only. In these situations, the agent is not the Seller's agent, even if by agreement the agent may receive compensation for services rendered, either in full or in part from the Seller. An agent acting only for the Buyer has the following affirmative obligations: To the Buyer: A fiduciary duty of utmost care, integrity, honesty, and loyalty in dealings with the Buyer. To the Buyer and Seller: (a) Diligent exercise of reasonable skill and care in performance of the agent's duties. (b) A duty of honest and fair dealing and good faith. (c) A duty to disclose all facts known to the agent materially affecting the value or desirability of the property than are not known to, or within the diligent attention and observation of, the parties. An agent is not obligated to reveal to either party any confidential information obtained from the other party that does not involve the affirmative duties set forth above. Agent Representing Both Seller And Buyer - A real estate agent, either acting directly or through one or more associate licensees, can legally be the agent of both the Seller and the Buyer in a transaction, but only with the knowledge and consent of both the Seller and the Buyer. In a dual agency situation, the agent has the following affirmative obligations to both the Seller and the Buyer: a) A fiduciary duty of utmost care, integrity, honesty, and loyalty in dealings with either the Seller or the Buyer. b) Other duties to the Seller and the Buyer as stated above in their respective sections. In representing both Seller and Buyer, the agent may not, without the express permission of the respective party, disclose to the other party than the Seller will accept a price less than the listing price or that the Buyer will pay a price greater than the price offered. The above duties of the agent in a real estate transaction do not relieve a Seller or buyer from the responsibility to protect his or her own interests. You should carefully read all agreements to assure that they adequately express your understanding of the transaction. A real estate agent is a person qualified to advise about real estate. If legal or tax advice is desired, consult a competent professional. Throughout your real property transaction you may receive more than one disclosure form, depending upon the number of agents assisting in the transaction. The law requires each agent with whom you have more than a casual relationship to present you with this disclosure form. You should read its contents each time it is presented to you, considering the relationship between you and the real estate agent in your specific transaction. BACK TO TOP |
 Hwy 88 / Martell · (209) 223-0240  Hwy 88 · (209) 296-5220 |
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(209) 245-6220 |
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